We began in 1954 by making high-quality, new products to help popularize strength sports. Whether it is the launch of the snowmobile field, the development of ATV vehicles year after year, the development of the first vehicles for military use, the launch of the first three-wheeled motorcycle, and the provision of durable vehicles for people to go on their adventures safely.
Our beginnings were in a mechanical repair shop, and then we transformed into a leading company with more than 30 brands and many services which led to being a globally influential front. In the past years, we have crossed all boundaries of the field and expanded to neighboring markets such as commercial, military, and electric vehicles.
An automotive company that takes inspired design, relentless innovation and uninhibited performance and turns them into passionate, moving experiences.
Our vision to fuel the passion of workers and outdoor enthusiasts in Iraq, by delivering innovative, high-quality vehicle products, services and experiences that enrich their lives.
